The practice of using info graphics are increasing gradually for link building, writing posts and most importantly, for SEO. It is a very good way to convey messages through visual mediums. As a result many people are adding images to their posts to make it more appealing and interesting for the readers. This practice is very advantageous for SEO as statistic has shown that infographics are viewed and shared 40 times than normal text. Many webmasters also love infographics as they are easy to incorporate in a website, while they decrease the complexity of most of the article or posts.
Any well designed infotraphic, which represents quality information and is appealing to the viewers are always a very successful tool for building backlinks. One of the greatest benefits of using these infographics as part of link building is that, the links which you will be getting are from relevant or appropriate websites. Some of the most popular kinds of infographics are- data visualization, iconic visualization, viral visualization and business insights.
It is not like each and every infographic is very successful. But the fault lies in the design, not the mechanism. If the topic is engaging and the design is appealing, infographics can be highly effective as backlinks. It all lies in the design and content of the infographics. If you design a high quality and visually compelling graphics, many highly authoritative websites may use your embeddable HTML code in their webpages. Also, you can add them to the popular infographics depositories, so that other can easily see them.
Many studies and surveys indicate that a large portion of people (over 60 percent) are visual learner, meaning the most effective way to learn for them is to see and watch a subject. It can be very annoying for some people to read a whole article for getting some relevant information. So they try for short outlines. In such situations, infographics can be really advantageous as they provide brief yet highly useful and relevant data.
Marketing is necessary to maximize your area and to create good impression. If your information is from an external source, you should let the dataset owner about your intentions. He might show his interest in tools which are created using his data. Also, you might ask independent contractors for creating infographics for your site and also feature the design in their portfolios or in their websites. Just make sure that your infographic has some elements like facebook like button, twitter button and some social network share buttons.
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